Actually, it's not.
If I remember right, all the characters - and certainly the hippo - are male. The author is male. There's nothing girly about it.
But, as I discovered a few years ago, if you're a 7-year-old boy, it will look like a girl's book (and you will delight to point this out to your friend who recieved it).
Here's a colour tweak which would have made a huge difference:
Although I think these old covers are better still:
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