This is a completely apolitical post - I'm looking at design only. Nothing said here reflects my political views AT ALL.
In order of the rainbow (because that's more design-y than the alphabet):
Labour
I think this is a new logo for this election. I like it much better than the old rose, which was unclear and looked like a bad photocopy to me!
A thistle makes it look Scottish. It's a nice clear design. Interesting.
Changing to a pinkish red was an interesting design choice, and doesn't really say 'Labour' to me. It does look more modermn though. (Apparently it's supposed to be a red/purple gradient - but I think parties should stick to one colour.)
Could be a building society or sports logo.
Liberal Democrat
It's just so happy!
The flying bird suggests freedom, which goes with the name.
A nice golden colour too.
Nothing Scottish about it.
Could be a building society logo.
SNP
The symbol that is both a loopy cross and a thistle is clever.
Its simplicity means that anyone could draw it.
The black & yellow is a bit stark - though I think they've toned it down a bit.
Of all the symbols, it would be the easiest for a totalitarian stare to use - it has that kind of non-fussy simplicity.
Green
So boring. The English one is more interesting.. Although it's different from the English one, there's nothing Scottish about it.
The only party whose colour is its name and message, which is handy.
Putting your text inside a logo can be tricky because you're forced to use a whole square every time, and the name can get rather small. A symbol that is separate from the name is easier to use in many contexts.
Could be an energy company or petrol station logo, which is slightly ironic.
Reform
Same issue with text inside, though I like the combination of black text and turquoise circle.
The arrow suggests moving forwards, which is a good thing for a political party to suggest though I'm not sure that it really reflects them, as their proposed reforms are of the conservative kind. It's definitely not touchy-feely, which does reflect them.
I can't see this used as a logo for anything but a political party.
Conservative
Not bad. It's quite a dynamic saltire - Scottish but the touch of red brings in the Unionist aspect. The cyan is presumably just to add brightness. Unfortunately these colours are lost in black & white versions, where it becomes more underwhelming and loses something important. Don't rely on colour in your logos!
Could be a logo for a transport company or a bank.
Verdict
So, in order of merit, based on logos alone, I'm going with:
- Lib Dem
- Labour
- Reform
- SNP
- Conservative
- Green
OK, now I'd better get on with figuring out who I'm actually voting for!
