Some quotes

Design should never say, "Look at me."
It should always say, "Look at this."

David Craib  

Good typography is something that everyone sees but no-one notices.

John Warnock

Which made me think, in a roundabout way, of John the Baptist:

'I am not the Messiah but am sent ahead of him [...] He must become greater; I must become less.”

John 3:28-30

Those words are not easy to say.